Clearly the motive of this announcement is to sell more units at the cost of customers with the only option being to buy another Movi. It is disgusting! I though Freefly was a smart and honest company that did have their customers in mind but it is clear they have mislead their highest paying customers. I could have purchase 10 Ronins for what I paid for my two M10s. Pretty lame Freefly. I hope you rethink what you are doing.