I am a little torn on the price increase. On one hand I understand FF position, on the other hand I feel that the initial price point should have been higher because it does seem shocking to a lot of people to raise the price 40%+- just like that. What if apple did that after their pre-orders were fulfilled on the new iphones? Should I expect that from the Gimbals and other great FF gear?? That being said I got mine just in time!! YES!!!