Its going to be hard for Freefly to compete w/ the Ronin's crazy low pricepoint - not sure how the heck they are able to mill aluminum and do soft/hardware for this cheep - must be made just over cost, to get sales for other DJI items. Now that the market has shifted, lowering the Movi price to compete is a total burn for early adopters - if they do decide a price change, hope they appreciate and show loyalty all the ones who helped fund their venture. I'm wishful that Freefly gives all current M10 owners a M15 upgrade at no cost, lowers the price on the M10 and the M15 fills its current price point + an in iOS app! - that would keep them in the game & keep customers a bit longer. $14k is very expensive for some carbon and machined aluminum... the controller hardware/software does work beautify & that's what they have going for themselves - it just works and nothing can match it ... yet? I realize the M10 market share is super small so it costs more to produce and it was the 1st brushless gimbal on the market for a Red... but for 14k you can buy a pretty nice used car, heck a new one, few downhill mountain bikes, new skidoo snowmobile, 11oz of gold, 15 rottweilers, 25 surfboards, Andy Warhol’s wig, an army of Phantoms, and a bunch of other $hit like 1250 sharks w/ lasers Curious how this gimbal war will turn out, by the looks of it... its going to be total annihilation - especially when the Ronin goes to Jenny Craig for drones, uas's, uav's, octocopters, helicams, multi-what ever you want to call them.